Glossary of Terms

To help subject matter experts become familiar with film, video, web, multimedia, and CEMM-specific terms, a list of terms is provided below.

Advanced Distributed Learning Service (ADLS)
An online, SCORM compliant computer-based-training site utilized by the Air Force to train personnel. It provides online courses, tracks learner progress, and provides reports for individuals, supervisors, training managers, and commanders.
Animation/Computer Animation
The process of generating successive animated images by using computer graphics to create the illusion of movement. Modern computer animation generally uses 3D-computer graphics or 3D-models.
Supplemental footage inserted as a cutaway to help tell the story or narration. It does not include sound so that voiceover or music can be inserted by the video editors. It also helps to demonstrate key points, providing visual examples of what is being discussed.
Call Notice/Contract
A work order and contract for each CEMM multimedia program.
Disks to be used on your personal computer (PC). The programs on the disks allow for interactivity and contain downloadable information, such as PDFs. DVD-ROMs hold more information than CD-ROMs and require a DVD-ROM drive.
Preliminary designs for a Web site or print media piece.
Content Management System (CMS)
A software program that allows someone who is not technically proficient to maintain a Web site. CMS offers easy-to-use tools to keep a Web site current and fresh by adding or removing content.
DVD Video
The popular video format that can be viewed using a DVD player. Because this format does not allow its content to be edited (view-only), the programs on the disks do not allow for interactivity or contain downloadable information. Alternatively, you can use your computer’s DVD-ROM drive to watch videos if you install the appropriate DVD player software, which may come preinstalled on your PC or Mac.
Fixed Media
Digital files that can be accessed and read/viewed but not changed. DVD Video, DVD-ROM, CD, and CD-ROM are all examples of fixed media.
Graphics/Screen Graphics
Short text, titles, phrases, or sentences placed on the screen to help the viewer visualize what the narrator or on-screen character is saying or referring to. Examples include an interviewees name and title that appear on screen while they’re being interviewed, a list that appears as a narrator vocalizes it, or an image of a pie chart or graph.
High-Definition (HD) Video
Any video system of higher resolution than standard-definition (SD) video, and most commonly involves display resolutions of 1,280 x 720 pixels (720p) or 1,920 x 1,080 pixels (1080i/1080p).
High-Resolution (Hi-res) Images or Photos
A term that describes the detail an image or photo holds. It applies to certain types of digital images and film images. Higher resolution means more image detail and usually better image quality.
HyperText Markup Language (HTML) is the programming language used to create webpages. Webpages are usually viewed in a web browser, such as Firefox, Chrome, or Safari. When text, links, pictures, videos, etc. are displayed on a Web page, HTML defines how this content will appear.
A newer version of HTML that uses programming language for structuring and presenting content for the Internet. Allows for viewing on mobile devices and tablets.
Information Architecture
The art and science of labeling and organizing Web sites, intranets, online communities and software to support usability.
Live Action
Any video footage that is not animated.
Mobile Apps
Software programs that can be downloaded and accessed using a smart phone or other mobile device with Internet access, such as a tablet or music player. Not all apps work on all mobile devices.
Personal Journey
A biographical video program that highlights an individual’s life, or experiences surrounding a specific topic.
Public Service Announcement (PSA)
A video or audio message that is 60–90 seconds in length, which addresses public interest and is distributed by the media without charge. Its main objective is to raise awareness, as well as change public attitudes and behavior toward a psychosocial and/or medical issue.
A written document that provides the roadmap for any given project. The script dictates what content is to be presented and how. It includes details about locations, characters, and dialogue for both dramatic scenes and host scenes. The script also provides information about what animations are needed and where they should appear in the program. For Web programs, the script includes the content for video and text pages, as well as an outline that tells the IT team how to organize the content on the site.
Standard-Definition (SD) Video
Older video format that’s shown in a 4:3 ratio. SD uses fewer pixels and has lower resolution than HD video, so the picture quality is not as crisp and vibrant.
Illustrations or images displayed in sequence to pre-visualize an animation, motion picture, motion graphic, or interactive media sequence.
Voice Over (VO)
Refers to recorded dialogue, usually narration, which comes from an unseen, off-screen voice, character, or narrator.
VO Scratch Track
An initial voice-over audio track that’s recorded and added to a video. Its purpose is to help edit the program.
An image or set of images which displays the functional elements of a mobile application, website, or page devoid of design elements such as look and feel and branding. Its purpose is typically to plan the structure and functionality of an app or site.

Additional Terms

These links provide more robust glossary terms and information.